In Feb. 2025, I founded TENDENCY, a creative consultancy with creator mindset.
From 2020 to 2025, I was EVP, Executive Creative Director at BarkleyOKRP (Ad Age A-List 2025), where I led creative teams in KC and Denver.
In my time at BarkleyOKRP, I lead creative pitch teams that won AOR assignments for CARFAX, Mariner Financial, Cholula Hot Sauce, French’s Mustard and Emerus Hospitals as a well as a brand assignment for Elanco’s Credelio Quattro.
In 2021, I helped launch and lead the Barkley Creative Accelerator, an experimental apprenticeship / portfolio school. The program won the AAF’s Mosaic Award in 2022, and Kim Chungong, a graduate of our inaugural class, has already won a Clio.
Storytelling is in my blood. In 2014, I joined the Screen Actors Guild to become the voice of the Dairy Queen brand. Since then, I’ve done voiceover work for Marmot, H&R Block and narrated a 60-minute ESPN documentary.
In 2014, I co-founded a video production company called Rockbox. I learned how to produce, direct, manage a P&L, you name it. We grew it from a team of 2 people to a team of 8, and took annual revenue from $0 to $1.3MM. A highlight was writing and co-directing a brand film for the Minnesota Vikings that’s on permanent display in US Bank Stadium in Minneapolis.
As a copywriter, I helped rebrand Discovery Channel and American Airlines, earning a Gold Effie and a Cannes Lion for the same global American campaign. I wrote a Nielsen-ranked Top 3 Super Bowl spot for Nationwide Insurance, also named TBS’ Funniest Commercial of the Year, and one of The Wall Street Journal’s Best Ads of the Year.
I once rode a Harley Davidson Road King across the state of Wyoming. My brother and I went from Rapid City, South Dakota to Yellowstone. We got stuck on our bikes in the middle of a herd of buffalo. It was like bumper to bumper traffic.
I will always write for a living.
Words matter now more than ever.
And the world always
needs a better story.