MY APPROACH TO MY PROFESSION IS TWO-FOLD.

1. STUDY THINGS THAT CHANGE.

TV/OLV/CTV, TIK TOK AND AI. (R.I.P. METAVERSE AND NFTS)

2. STUDY THINGS THAT NEVER CHANGE.

STORYTELLING, WRITING, HUMAN NATURE (NEGATIVITY BIAS, CONFIRMATION BIAS, ETC.)

I was a Gen X 80s latchkey kid. I felt seen by Stranger Things. I love Prince, Van Halen, Nintendo and the smell of gasoline on my hands. I consider myself an expert on Kraft® Macaroni and Cheese. I got my first paycheck from McDonald’s. I used the money to buy a boombox and an electric guitar.

21 years ago, I married my beautiful best friend, Katie Sullivan, we were both writers at a portfolio school in Atlanta, GA called The Creative Circus. We have three children, Sam, a sophomore at Penn State (my alma mater), Gracie, a junior in high school, and Xander a 6th grader. Thats us hiking the Tetons in summer of ‘22.

I will always write for a living. Words matter now more than ever.