BUILT AROUND YOU
emerus HOSPITALS / BRAND POSITIONING + REBRAND
Emerus builds “neighborhood hospitals,” which are essentially small, fully-functioning ERs. Their efficient model improves MD morale as well as patient experience scores. But you’ll never see the Emerus name on one of their hospitals. That’s because they build them in for existing, well-known hospital systems like Baylor, WellSpan and Christiana.
So when Emerus came to BarkleyOKRP, they had only the thinnest collection of branded materials and certainly nothing that told their brand story.
We started with brand positioning, a flag for the internal team to rally around, as well as a north star for marketing. For Emerus, the breakthrough was this idea, one that spoke to team members, customers and patients alike:
Our new brand identity system for Emerus even included the phonetic spelling of the brand, since it was so commonly mispronounced.
