THE ADVISOR BEHIND THE ADVISOR
MARINER FINANCIAL
When we pitched Mariner Financial, they knew they needed to modernize with a brand image to match their unprecedented growth and success. Behind their positive numbers was a model that worked. Access to deep levels of expertise. What you get is not just an advisor, but an elite support system of specialists behind her.
Key to the campaign was our advisor photo and video shoot. Ultimately, with Mariner, this is what you get. People who are comfortable in their own skin and know their sh*t.
Our logo redesign took Mariner’s mark from a dated, campy place that almost felt like stock illustration, to a sleek, bold, precisely crafted mark that exudes confidence and wealth from a distance.
(The design team denies it, but you can’t tell me there isn’t a subliminal Arc de Triumph in the A.)
In order to get to the idea, the BarkleyOKRP design team explored every aspect of the brand from annual report covers to swag:
CDs: Joe DeSalvo, Chris Cima
Strategy: Laura Scobie
Design: Travis Kramer and the amazing BarkleyOKRP design team