Sometimes as brand storytellers, the story is right there, we just need to not screw it up : ). If you have a few moments, please meet the fascinating Henric Mullen and his beautiful family, as he sniffs whiskey in his bowtie and backwards baseball hat, and takes you on a tour of his intoxicating island, Båckviken, Sweden.

[ MGP works with distillers the world over, delivering bespoke wheats and starches to their precise specifications. This was the latest in a series of MGP customer profile videos we produced called “Spirit of Home.” ]