
BIG O legends
big o tires
Big O’s long time brand positioning is “The Team You Trust.” But in our cynical, ADD world, that message can come off a bit trite.
So naturally, we sang about it. Or to be more specific, we sang about Big O Team members who, based on customer reviews, absolutely do deserve your trust. We cast an “outlaw country band” called The Railtown Prophets to play themselves as they perform these over-the-top employee ballads. The lyrics check off every single Big O differentiator in the brief. And guess what? You won’t even mind.
tv | OLV
CD: Chris Cima
Writer: Scottie Lantgen
AD: Megan Buss